Value canvas - Revision history

AliGhani: /* Application */

2023-05-09T21:28:56Z

Application

← Older revision		Revision as of 21:28, 9 May 2023
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	==Application==		==Application==

	[[File:VC.jpg\|500px\|thumb\|right\|Figure 1. Value Proposition Canvas ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>		[[File:VC.jpg\|500px\|thumb\|right\|Figure 1. Value Proposition Canvas. Own figure based on ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>
	]]		]]

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	Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>		Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>

	[[File:Value proposition model.jpg\|500px\|thumb\|right\|Figure 2. Value Proposition design stages ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>		[[File:Value proposition model.jpg\|500px\|thumb\|right\|Figure 2. Value Proposition design stages. Own figure based on ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>
	]]]]		]]]]
	'''Value map:		'''Value map:

AliGhani: /* Annotated bibliography */

2023-05-09T21:24:17Z

Annotated bibliography

← Older revision		Revision as of 21:24, 9 May 2023
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	==Annotated bibliography==		==Annotated bibliography==

	Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley.		1. Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley.

	The book introduces the Value proposition design on creating products and Services the customers want. An illustrative work through the Value proposition canvas herby the the two building blocks value map and customer segment, showcase how to create value for the customer segment and how the user can design, test and evolve the Value proposition to maintain and create best value for their customers. The book is a good tool to create customer value and a follow up business model.		The book introduces the Value proposition design on creating products and Services the customers want. An illustrative work through the Value proposition canvas herby the the two building blocks value map and customer segment, showcase how to create value for the customer segment and how the user can design, test and evolve the Value proposition to maintain and create best value for their customers. The book is a good tool to create customer value and a follow up business model.

	How to Complete a Value Proposition Canvas - EB Pearls. (n.d.). EB Pearls. https://ebpearls.com.au/learn/how-to-complete-a-value-proposition-canvas/		2. How to Complete a Value Proposition Canvas - EB Pearls. (n.d.). EB Pearls. https://ebpearls.com.au/learn/how-to-complete-a-value-proposition-canvas/

	'Marketingsmodeller' is a short and precise book describing 45 of the most important marketing models, what they can be used for and where their weaknesses are located. A team writes Marketing Models of experts with years of experience in marketing and particular experience with the models they have written about.		'Marketingsmodeller' is a short and precise book describing 45 of the most important marketing models, what they can be used for and where their weaknesses are located. A team writes Marketing Models of experts with years of experience in marketing and particular experience with the models they have written about.

	Value Proposition Canvas Template (PDF + PPT) – Full Guide. (n.d.). Digital Leadership. https://digitalleadership.com/unite-articles/value-proposition-canvas/		3. Value Proposition Canvas Template (PDF + PPT) – Full Guide. (n.d.). Digital Leadership. https://digitalleadership.com/unite-articles/value-proposition-canvas/

	Digital Leadership is a digital strategy execution firm. The webpage provides good information about strategic tools, including the Value Proposition Canvas. In addition to the existing Value Proposition Canvas, the firm has developed an 'improved' Value Proposition Canvas, adding competing solutions to showcase which effect the substitute and inertia have on the canvas.		Digital Leadership is a digital strategy execution firm. The webpage provides good information about strategic tools, including the Value Proposition Canvas. In addition to the existing Value Proposition Canvas, the firm has developed an 'improved' Value Proposition Canvas, adding competing solutions to showcase which effect the substitute and inertia have on the canvas.

AliGhani: /* Application */

2023-05-09T21:23:46Z

Application

← Older revision		Revision as of 21:23, 9 May 2023
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	==Application==		==Application==

	[[File:VC.jpg\|500px\|thumb\|right\|Figure 1. Value Proposition Canvas]]		[[File:VC.jpg\|500px\|thumb\|right\|Figure 1. Value Proposition Canvas ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>
			]]


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	Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>		Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>

	[[File:Value proposition model.jpg\|500px\|thumb\|right\|Figure 2. Value Proposition design stages]]]]		[[File:Value proposition model.jpg\|500px\|thumb\|right\|Figure 2. Value Proposition design stages ''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>
			]]]]
	'''Value map:		'''Value map:
	'''		'''

AliGhani: /* Application */

2023-05-09T21:15:13Z

Application

← Older revision		Revision as of 21:15, 9 May 2023
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	==Application==		==Application==

	[[File:VC.jpg\|~~750px~~\|thumb\|right\|Figure 1. Value Proposition Canvas]]		[[File:VC.jpg\|500px\|thumb\|right\|Figure 1. Value Proposition Canvas]]


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	Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>		Outcomes and benefits customers must have, expect, desire, or hope to achieve. Gains can be essential, expectations, wishes, unexpected or unexpected benefits.''<ref name="Osterwalder book"> Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Wiley. </ref>

	[[File:Value proposition model.jpg\|~~750px~~\|thumb\|right\|Figure 2. Value Proposition design stages]]]]		[[File:Value proposition model.jpg\|500px\|thumb\|right\|Figure 2. Value Proposition design stages]]]]
	'''Value map:		'''Value map:
	'''		'''

AliGhani: /* Limitations */

2023-05-09T20:32:42Z

Limitations

← Older revision		Revision as of 20:32, 9 May 2023
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	Limited product and service options:		Limited product and service options:
	~~A limited~~ options ~~to have~~ multiple products and services ~~applies,~~ since the canvas model deals with ~~seperate~~ items and issues~~, therefore~~ the model lacks if a company works with multiple products and service.		Limited options for multiple products and services apply since the canvas model deals with separate items and issues. Therefore the model lacks if a company works with multiple products and service in a project case.

	Limited business implementations:		Limited business implementations:

AliGhani: /* Limitations */

2023-05-09T20:29:52Z

Limitations

← Older revision		Revision as of 20:29, 9 May 2023
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	'''''- Limited guidelines		'''''- Limited guidelines
	'''''		'''''
	~~TThe~~ Value proposition canvas consists of two similar parts that can easily be misinterpreted. The critical point is to notice that the Value map and customer profile are two separate building blocks. A significant error is not considering this and merging them into one canvas. The customer segment is beyond the control, while the value map is within the ability to design and improve. That being stated, misunderstanding the order to design a value proposition canvas can be misinterpreted. A lack of clarity and knowledge on using the canvas can result in ineffective usage. By working from right to left, the user establishes the qualities the product must possess to be in demand. Working the other way will probably result in misunderstanding what the customer needs. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>		The Value proposition canvas consists of two similar parts that can easily be misinterpreted. The critical point is to notice that the Value map and customer profile are two separate building blocks. A significant error is not considering this and merging them into one canvas. The customer segment is beyond the control, while the value map is within the ability to design and improve. That being stated, misunderstanding the order to design a value proposition canvas can be misinterpreted. A lack of clarity and knowledge on using the canvas can result in ineffective usage. By working from right to left, the user establishes the qualities the product must possess to be in demand. Working the other way will probably result in misunderstanding what the customer needs. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>

	==Annotated bibliography==		==Annotated bibliography==

AliGhani: /* Limitations */

2023-05-09T20:29:29Z

Limitations

← Older revision		Revision as of 20:29, 9 May 2023
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	'''''- Limited options		'''''- Limited options
	'''''		'''''
			Limited customer options:
	While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. The simplifictation of customer segment may not comprehend all aspect of the customers. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>		While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. The simplifictation of customer segment may not comprehend all aspect of the customers. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>

			Limited product and service options:
			A limited options to have multiple products and services applies, since the canvas model deals with seperate items and issues, therefore the model lacks if a company works with multiple products and service.

			Limited business implementations:
	The Value proposition may not fit all types of businesses. Businesses, where the customer segment is less important may not benefit from the Value proposition Canvas.		The Value proposition may not fit all types of businesses. Businesses, where the customer segment is less important may not benefit from the Value proposition Canvas.

AliGhani: /* Limitations */

2023-05-09T20:17:52Z

Limitations

← Older revision		Revision as of 20:17, 9 May 2023
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	'''''		'''''
	While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. The simplifictation of customer segment may not comprehend all aspect of the customers. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>		While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. The simplifictation of customer segment may not comprehend all aspect of the customers. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>
			The Value proposition may not fit all types of businesses. Businesses, where the customer segment is less important may not benefit from the Value proposition Canvas.

AliGhani: /* Limitations */

2023-05-09T20:05:27Z

Limitations

← Older revision		Revision as of 20:05, 9 May 2023
Line 119:		Line 119:
	'''''- Limited options		'''''- Limited options
	'''''		'''''
	While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>		While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. The simplifictation of customer segment may not comprehend all aspect of the customers. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>


	'''''- Limited guidelines		'''''- Limited guidelines

AliGhani: /* Limitations */

2023-05-09T18:53:24Z

Limitations

← Older revision		Revision as of 18:53, 9 May 2023
Line 119:		Line 119:
	'''''- Limited options		'''''- Limited options
	'''''		'''''
	While the simplicity of the model provides excellent usability in ~~the project~~, the limited options eventually have downsides. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>		While the simplicity of the model provides excellent usability in projects, the limited options eventually have downsides. When creating a Value Proposition Canvas, the inability to deal with multiple customers will appear when trying to include them in the project. Moreover, when narrowing the customer, other factors such as age, social status, interest, etc., will create the need to engage them in a separate template for each category. A big mistake is combining them into a single chart, as it will not represent the specific customer. If doing so, it will be more difficult to identify the highest priority jobs, gains, and pains. As a result, the value map will be misfocused, and the value proposition will go down. ''<ref name="Railsware page"> Value Proposition Canvas – a Tool to Understand Your Product’s Value from the Customer’s Perspective \| Railsware Blog. (2023, April 19). Blog by Railsware \| Blog on Engineering, Product Management, Transparency, Culture and Many More. . . https://railsware.com/blog/value-proposition-canvas/ </ref>

	'''''- Limited guidelines		'''''- Limited guidelines