SWOT matrix - Revision history

Tkokotas at 11:06, 20 December 2018

2018-12-20T11:06:13Z

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			''Developed by Melody Parsa''


	[[Category:Risk]]		[[Category:Risk]]

Tkokotas at 20:18, 23 October 2018

2018-10-23T20:18:15Z

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	[[Category: ~~SWOT matrix~~]]		[[Category:Risk]]

Xyz at 21:56, 1 December 2014

2014-12-01T21:56:10Z

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	To perform a good analysis it is required that you make a thorough research. It is not enough to make a superficial research, as there is a risk to miss some important factors. SWOT has its limitations and it may be a good idea to combine/compare performance with one of the other tools that are used to analyze companies, such as Porter's Five Forces (Link)		To perform a good analysis it is required that you make a thorough research. It is not enough to make a superficial research, as there is a risk to miss some important factors. SWOT has its limitations and it may be a good idea to combine/compare performance with one of the other tools that are used to analyze companies, such as Porter's Five Forces (Link)

	~~= References / bibliography =http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-analysis.pdf~~

	~~http://www.quickmba.com/strategy/swot/~~

	~~http://lawrencefine.com/downloads/SWOT%20-%20PDF.pdf~~

Xyz at 21:55, 1 December 2014

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	The SWOT matrix, has its limitations. It is important to keep in mind that its only one step in the business planning process. If it’s a complex situation/issue there’s usually a need to conduct a more in-depth research and analysis to make the right decisions. Sometimes it’s possible to encounter factors where it’s uncertain which area it belongs to, i.e. whether it’s a strength, a weakness or both.		The SWOT matrix, has its limitations. It is important to keep in mind that its only one step in the business planning process. If it’s a complex situation/issue there’s usually a need to conduct a more in-depth research and analysis to make the right decisions. Sometimes it’s possible to encounter factors where it’s uncertain which area it belongs to, i.e. whether it’s a strength, a weakness or both.
	E.g. a prominent location can be a strength, but also a weakness because the lease may be expensive.		E.g. a prominent location can be a strength, but also a weakness because the lease may be expensive.
	The Swot Matrix doesn't distinguish between the importance of the factors. This means that a business may have a long list of strengths and only a small list of weaknesses, but one of the weaknesses, may be so influential and serious that it overwhelms the strengths and thus provides a undifferentiated picture of how the business perform.		The Swot Matrix doesn't distinguish between the importance of the factors. This means that a business may have a long list of strengths and only a small list of weaknesses, but one of the weaknesses, may be so influential and serious that it overwhelms the strengths and thus provides a undifferentiated picture of how the business perform.<ref name="bog" />

Xyz at 21:50, 1 December 2014

2014-12-01T21:50:56Z

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	What unique or lowest-cost resources can you draw upon that others can't?		What unique or lowest-cost resources can you draw upon that others can't?
	What do people in your market see as your strengths?		What do people in your market see as your strengths?
	What factors mean that you "get the sale"?		What factors mean that you "get the sale"?<ref name="SWOT" />

	=== Example ===		=== Example ===
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	What should you avoid?		What should you avoid?
	What are people in your market likely to see as weaknesses?		What are people in your market likely to see as weaknesses?
	What factors lose you sales?		What factors lose you sales?<ref name="SWOT" />

	=== Example ===		=== Example ===
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	Rising costs is a significant weakness because it reduces margins. Having an unskilled work force provides a weakness because you're committing multiple resources into the training and obviously lack of financial resources. These are merely a few examples of some things that maybe you could look at to determine if a company is strong in one area or maybe that they're not. Maybe they’re additional resources should be committed to a particular area. Just because something is a weakness doesn't mean it has to stay weakness, but the benefit of using such a tool is to identify those weaknesses, put resources towards them and turn those into strengths or at least not as a significant weakness.		Rising costs is a significant weakness because it reduces margins. Having an unskilled work force provides a weakness because you're committing multiple resources into the training and obviously lack of financial resources. These are merely a few examples of some things that maybe you could look at to determine if a company is strong in one area or maybe that they're not. Maybe they’re additional resources should be committed to a particular area. Just because something is a weakness doesn't mean it has to stay weakness, but the benefit of using such a tool is to identify those weaknesses, put resources towards them and turn those into strengths or at least not as a significant weakness.


	== Opportunities ==		== Opportunities ==

	When a opportunity occur, it’s up to the company to try and recognize it and if they do so, it can serve as a potential avenue for growth and profitability. If an opportunity is not seized it can quickly turn into a threat. Useful opportunities can come from such things as		When a opportunity occur, it’s up to the company to try and recognize it and if they do so, it can serve as a potential avenue for growth and profitability. If an opportunity is not seized it can quickly turn into a threat. Useful opportunities can come from such things as
	changes in technology and markets on both a broad and narrow scale. Changes in government policy. Changes in social patterns, population profiles, lifestyle changes, and so on.		changes in technology and markets on both a broad and narrow scale. Changes in government policy. Changes in social patterns, population profiles, lifestyle changes, and so on.<ref name="SWOT" />

	=== Example ===		=== Example ===
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	Is changing technology threatening your position?		Is changing technology threatening your position?
	Do you have bad debt or cash-flow problems?		Do you have bad debt or cash-flow problems?
	Could any of your weaknesses seriously threaten your business?		Could any of your weaknesses seriously threaten your business?<ref name="SWOT" />


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	<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen. </ref>		<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen. </ref>
	<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change". </ref>		<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change". </ref>
			<ref name="SWOT" > http://www.quickmba.com/strategy/swot/. </ref>

Xyz at 21:47, 1 December 2014

2014-12-01T21:47:05Z

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	<references>		<references>
	<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen. </ref>		<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen. </ref>
	<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change"		<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change". </ref>

Xyz at 21:46, 1 December 2014

2014-12-01T21:46:18Z

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	<references>		<references>
	<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen		<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen. </ref>
	<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change"		<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change"

Xyz at 21:43, 1 December 2014

2014-12-01T21:43:05Z

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	The SWOT matrix usually starts with collection of data, such as sales trends, profit trends and employee and customer satisfaction surveys. There is of course a difference whether it's a small business or large worldwide business, which is being analysed. In a small business, it will often be enough to involve managers and key employees, whereas in a large company, the research will be much more extensive and probably involve more stakeholders. Multiple stakeholder viewpoints lead to a more comprehensive and participative analysis, which has the additional advantage of laying the groundwork for future strategic initiatives and process improvement plans. Hence, it will as well be a good idea for a small business to involve as many stakeholders as possible.		The SWOT matrix usually starts with collection of data, such as sales trends, profit trends and employee and customer satisfaction surveys. There is of course a difference whether it's a small business or large worldwide business, which is being analysed. In a small business, it will often be enough to involve managers and key employees, whereas in a large company, the research will be much more extensive and probably involve more stakeholders. Multiple stakeholder viewpoints lead to a more comprehensive and participative analysis, which has the additional advantage of laying the groundwork for future strategic initiatives and process improvement plans. Hence, it will as well be a good idea for a small business to involve as many stakeholders as possible.
	When the research is done, the data is used to identify the key strengths, weaknesses, opportunities, and threats. With this in place it’s now possible to see if any of the strengths match up with opportunities, and maybe convert weaknesses and threats into strengths and opportunities.<ref name="~~intro~~" />		When the research is done, the data is used to identify the key strengths, weaknesses, opportunities, and threats. With this in place it’s now possible to see if any of the strengths match up with opportunities, and maybe convert weaknesses and threats into strengths and opportunities.<ref name="bog" />
	For Example: A company is in an industry where the general website standard is very low (opportunity). The company's website is also very bad/old (Weakness), but there is a large budget for improvements (strength), which makes a great chance to pass the competitors on line.		For Example: A company is in an industry where the general website standard is very low (opportunity). The company's website is also very bad/old (Weakness), but there is a large budget for improvements (strength), which makes a great chance to pass the competitors on line.

Xyz at 21:42, 1 December 2014

2014-12-01T21:42:07Z

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	The SWOT matrix usually starts with collection of data, such as sales trends, profit trends and employee and customer satisfaction surveys. There is of course a difference whether it's a small business or large worldwide business, which is being analysed. In a small business, it will often be enough to involve managers and key employees, whereas in a large company, the research will be much more extensive and probably involve more stakeholders. Multiple stakeholder viewpoints lead to a more comprehensive and participative analysis, which has the additional advantage of laying the groundwork for future strategic initiatives and process improvement plans. Hence, it will as well be a good idea for a small business to involve as many stakeholders as possible.		The SWOT matrix usually starts with collection of data, such as sales trends, profit trends and employee and customer satisfaction surveys. There is of course a difference whether it's a small business or large worldwide business, which is being analysed. In a small business, it will often be enough to involve managers and key employees, whereas in a large company, the research will be much more extensive and probably involve more stakeholders. Multiple stakeholder viewpoints lead to a more comprehensive and participative analysis, which has the additional advantage of laying the groundwork for future strategic initiatives and process improvement plans. Hence, it will as well be a good idea for a small business to involve as many stakeholders as possible.
	When the research is done, the data is used to identify the key strengths, weaknesses, opportunities, and threats. With this in place it’s now possible to see if any of the strengths match up with opportunities, and maybe convert weaknesses and threats into strengths and opportunities<ref name="~~bog~~" />.		When the research is done, the data is used to identify the key strengths, weaknesses, opportunities, and threats. With this in place it’s now possible to see if any of the strengths match up with opportunities, and maybe convert weaknesses and threats into strengths and opportunities.<ref name="intro" />
	For Example: A company is in an industry where the general website standard is very low (opportunity). The company's website is also very bad/old (Weakness), but there is a large budget for improvements (strength), which makes a great chance to pass the competitors on line.		For Example: A company is in an industry where the general website standard is very low (opportunity). The company's website is also very bad/old (Weakness), but there is a large budget for improvements (strength), which makes a great chance to pass the competitors on line.

Xyz at 21:41, 1 December 2014

2014-12-01T21:41:15Z

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	<references>		<references>
	<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen		<ref name="intro" > https://startvaekst.virk.dk/idefasen/forretningside/swot-analyse-i-idefasen
	<ref name="bog" >Lauge Baungaard Rasmussen, "Facilitating Change"		<ref name="bog" > Lauge Baungaard Rasmussen, "Facilitating Change"