SWOT Analysis Framework - Revision history

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|450px\|thumb\|none\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

	TOWS uses the original four categories strengths, weaknesses, opportunities, and threats but combines them into four new categories:		TOWS uses the original four categories strengths, weaknesses, opportunities, and threats but combines them into four new categories:

	Strengths/Opportunities: as mentioned in the SWOT section opportunities can be turned into strengths later in the process. In the TOWS analysis, you make a plan as to how you will turn the opportunity into strength to capitalize on each external opportunity.		'''Strengths/Opportunities''': as mentioned in the SWOT section opportunities can be turned into strengths later in the process. In the TOWS analysis, you make a plan as to how you will turn the opportunity into strength to capitalize on each external opportunity.

	Strength/Threats: all the strengths are considered and decide how to use the internal strengths to avoid the external threats.		'''Strength/Threats''': all the strengths are considered and decide how to use the internal strengths to avoid the external threats.

	Weaknesses/Opportunities: switch focus and look at all the weaknesses you’ve listed in the SWOT analysis. The purpose of this is to identify how many internal weaknesses can be eliminated by using external opportunities.		'''Weaknesses/Opportunities''': switch focus and look at all the weaknesses you’ve listed in the SWOT analysis. The purpose of this is to identify how many internal weaknesses can be eliminated by using external opportunities.

	Weaknesses/Threats: in this section, you focus on all the negative, internally and externally, and how these weaknesses and threats can be eliminated or avoided beforehand.		'''Weaknesses/Threats''': in this section, you focus on all the negative, internally and externally, and how these weaknesses and threats can be eliminated or avoided beforehand.
			[[File:Tows.png\|450px\|thumb\|none\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]

	===SOAR===		===SOAR===

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|450px\|thumb\|~~right~~\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]		[[File:Tows.png\|450px\|thumb\|none\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|~~550px~~\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]		[[File:Tows.png\|450px\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

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Porter’s Five Forces

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	====Porter’s Five Forces====		====Porter’s Five Forces====
			Porter’s Five Forces aims to understand the competitiveness of the business and identify potential profitability. When having identified external forces that can affect profitability it is possible to create opportunities for the business.<ref>[https://www.mindtools.com/pages/article/newTMC_08.htm Porter's Five Forces Understanding Competitive Forces to Maximize Profitability]</ref>

	[[File:porter.png\|300px\|thumb\|right\|Porters Five Forces. A diagram of Michael Porter's Five Forces based on an image from Porter M. E., Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985), page 5.]]		[[File:porter.png\|300px\|thumb\|right\|Porters Five Forces. A diagram of Michael Porter's Five Forces based on an image from Porter M. E., Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985), page 5.]]

	Porter’s Five Forces aims to understand the competitiveness of the business and identify potential profitability. When having identified external forces that can affect profitability it is possible to create opportunities for the business.<ref>[https://www.mindtools.com/pages/article/newTMC_08.htm Porter's Five Forces Understanding Competitive Forces to Maximize Profitability]</ref>

	The five forces are:		The five forces are:

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|~~650px~~\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]		[[File:Tows.png\|550px\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|~~450px~~\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]		[[File:Tows.png\|650px\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

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TOWS

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	===TOWS===		===TOWS===
	[[File:Tows.png\|~~350px~~\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]		[[File:Tows.png\|450px\|thumb\|right\|"TOWS Matrix identifies the relationships between these factors and selecting strategies on their bases."<ref name="tows">[https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/ TOWS Analysis: A Comprehensive Guide]</ref>]]
	TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>		TOWS is an extension of the SWOT analysis. SWOT starts by focusing on the internal factors, but a TOWS analysis will focus on the external factors such as opportunities and threats first. SWOT is primarily used for planning; TOWS will primarily be used for planning action.<ref>[https://www.forbesbaxter.co.uk/2021/01/tows-model-analysis-swot-analysis-with-actions/ TOWS Model Analysis – SWOT with actions]</ref>

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PESTLE

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	====PESTLE====		====PESTLE====

			PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company:
	[[File:PESTEL.jpg\|190px\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]		[[File:PESTEL.jpg\|190px\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]
	PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company:

	*'''Political''' is any effect the government or other political factor can have on the economy by changing areas like taxes, laws, trade restrictions, etc. Keep in mind that the government also can have an impact on the health and education system.		*'''Political''' is any effect the government or other political factor can have on the economy by changing areas like taxes, laws, trade restrictions, etc. Keep in mind that the government also can have an impact on the health and education system.
	*'''Economic''' is any factor that can affect the economical positions. This factor includes rates for exchange, interest, inflation but also general economic growth.		*'''Economic''' is any factor that can affect the economical positions. This factor includes rates for exchange, interest, inflation but also general economic growth.

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PESTLE

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	====PESTLE====		====PESTLE====
	[[File:PESTEL.jpg\|~~160px~~\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]		[[File:PESTEL.jpg\|190px\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]
	PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company:		PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company:

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PESTLE

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	====PESTLE====		====PESTLE====
	[[File:PESTEL.jpg\|~~170px~~\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]		[[File:PESTEL.jpg\|160px\|thumb\|left\| Each factor of the PESTLE analysis. Own photo inspired by <ref>[https://www.business-to-you.com/scanning-the-environment-pestel-analysis// Scanning the Environment Pestel Analysis.//Accessed February 20th 2021]</ref>]]
	PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company:		PESTLE is also an acronym short for Political, Economic, Social, Technological, Environment, and Legal. When completing a PESTLE analysis it is an advantage to incorporate the entire team to ensure as many aspects and viewpoints as possible.<ref>[https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet PESTLE analysis]</ref> The analysis is used as an external analysis when either looking at market research or as strategic analysis. The analysis is carried out by going through each of the six areas and list everything which could affect the company: