Double Diamond model - Revision history

S206673 at 16:01, 28 February 2021

2021-02-28T16:01:57Z

← Older revision		Revision as of 16:01, 28 February 2021
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	From the 2000s, Design and Creative thinking approach have become an interesting topic for the managerial field, especially when we talk about innovation. Mostly, the evolution of design is seen as a new and innovative way to manage organizational transformation and projects, thanks to its capability to re-frame problems and see them with a new point of view. Double Diamond is the name of a design process model developed by the British Design Council in 2004 and created to help designers and non-designers to solve complex social, economic and environmental problem. Indeed, it is a project management tool that helps in the scheduling phase to go through the complexity of a project, by providing a path and fundamental steps to pursue. It is a creative and innovative approach, with four principles at its roots<ref name="https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond.">https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond.</ref>: put customers first, visual communication, collaboration and co-creation, iterative work. As the name suggests, Double Diamond model is composed by two different areas, the problem space and the solution space, which both begin with a divergent approach and end with a convergent one. In the Double Diamond there are four main stages: discovery, defining, developing and delivery.		From the 2000s, Design and Creative thinking approach have become an interesting topic for the managerial field, especially when we talk about innovation. Mostly, the evolution of design is seen as a new and innovative way to manage organizational transformation and projects, thanks to its capability to re-frame problems and see them with a new point of view. Double Diamond is the name of a design process model developed by the British Design Council in 2004 and created to help designers and non-designers to solve complex social, economic and environmental problem. Indeed, it is a project management tool that helps in the scheduling phase to go through the complexity of a project, by providing a path and fundamental steps to pursue. It is a creative and innovative approach, with four principles at its roots<ref name="https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond.">https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond.</ref>: put customers first, visual communication, collaboration and co-creation, iterative work. As the name suggests, Double Diamond model is composed by two different areas, the problem space and the solution space, which both begin with a divergent approach and end with a convergent one. In the Double Diamond there are four main stages: discovery, defining, developing and delivery.

	== Big Idea ==		== '''Big Idea''' ==

	===~~'''~~The Context: Design Thinking approach~~'''~~===		===The Context: Design Thinking approach===
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	*Share the story: reaching the final solution, share it with coworkers and customers.		*Share the story: reaching the final solution, share it with coworkers and customers.

	===~~'''~~The Model: Double Diamond~~'''~~===		===The Model: Double Diamond===
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	[[File:doublediamond.png\|400px\|thumb\|right\|Visualisation of the Double Diamond by the British Design Council. Source:https://uxdesign.cc/beyond-the-double-diamond-thinking-about-a-better-design-process-model-de4fdb902cf]]		[[File:doublediamond.png\|400px\|thumb\|right\|Visualisation of the Double Diamond by the British Design Council. Source:https://uxdesign.cc/beyond-the-double-diamond-thinking-about-a-better-design-process-model-de4fdb902cf]]
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	Moreover, in the Double Diamond model there are four main phases to follow: in the Problem space there are the '''Discover''' and the '''Define''' phases, on the other hand the Solution space starts with the '''Develop''' phase and the last '''Deliver''' phase.		Moreover, in the Double Diamond model there are four main phases to follow: in the Problem space there are the '''Discover''' and the '''Define''' phases, on the other hand the Solution space starts with the '''Develop''' phase and the last '''Deliver''' phase.

	===~~'''~~The Main Pillars~~'''~~===		===The Main Pillars===
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	In order to succeed and accomplish this goal, designers need to build a deep empathy with users.		In order to succeed and accomplish this goal, designers need to build a deep empathy with users.

	== Application ==		== '''Application''' ==

	The Double Diamond model offers a guideline for building a project, dealing with its complexity and pursuing an innovative solution to an existing problem. This final goal is reached by exploiting a "think out of the box" mindset, through which designers find innovative solution disrupting traditional patterns of thinking, exploring new paths and discovering unseen territories.		The Double Diamond model offers a guideline for building a project, dealing with its complexity and pursuing an innovative solution to an existing problem. This final goal is reached by exploiting a "think out of the box" mindset, through which designers find innovative solution disrupting traditional patterns of thinking, exploring new paths and discovering unseen territories.
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	====~~'''~~Discover~~'''~~====		====Discover====

	The first diverging step in the Double Diamond process starts from the users and their needs. Designers need to understand the different user categories, empathizing with them through interviews and observations, conducting both desk and field researches and finally classify the people’s desires. Indeed, it can be also considered as the research phase of a project. In a practical point of view, the Design Council provides useful advices to conduct this phase <ref name="Design Council. Step 1 Discover ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-1-discover</ref> :		The first diverging step in the Double Diamond process starts from the users and their needs. Designers need to understand the different user categories, empathizing with them through interviews and observations, conducting both desk and field researches and finally classify the people’s desires. Indeed, it can be also considered as the research phase of a project. In a practical point of view, the Design Council provides useful advices to conduct this phase <ref name="Design Council. Step 1 Discover ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-1-discover</ref> :
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	*'''Hopes and fears''': in order to create a unified and efficient team, Design Council suggests to set expectations and express personal hopes and fears regarding the project, then share them with the team and discuss the outcomes.		*'''Hopes and fears''': in order to create a unified and efficient team, Design Council suggests to set expectations and express personal hopes and fears regarding the project, then share them with the team and discuss the outcomes.

	====~~'''~~Define~~'''~~====		====Define====

	All the gathered data need to be interpreted and in this converging phase is important to find patterns and new linkages between them, with the objective to find an innovative insight, and finally align the users’ need with the business goals. Finally, define the “how might we” questions. These questions help the designers to focus on what are the tasks and the opportunities to solve in the next phase. The methods below are useful instruments to reach the final goal of this phase <ref name="Design Council. Step 2 Define ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-2-define</ref> :		All the gathered data need to be interpreted and in this converging phase is important to find patterns and new linkages between them, with the objective to find an innovative insight, and finally align the users’ need with the business goals. Finally, define the “how might we” questions. These questions help the designers to focus on what are the tasks and the opportunities to solve in the next phase. The methods below are useful instruments to reach the final goal of this phase <ref name="Design Council. Step 2 Define ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-2-define</ref> :
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	====~~'''~~Develop~~'''~~====		====Develop====

	The first step of the Solution space is the ideation phase. It is about generating alternative ideas to solve the how might we questions, evaluate them in terms of desirability, viability and feasibility and chose the most promising one. In this creative phase, designers have to express all their ideas between each other through brainstorming and brainwriting session. Then, the selected idea has to be designed and visualized.		The first step of the Solution space is the ideation phase. It is about generating alternative ideas to solve the how might we questions, evaluate them in terms of desirability, viability and feasibility and chose the most promising one. In this creative phase, designers have to express all their ideas between each other through brainstorming and brainwriting session. Then, the selected idea has to be designed and visualized.
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	====~~'''~~Deliver~~'''~~====		====Deliver====

	Finally, the last step in the Double Diamond model consists in implementing the idea. As it is an iterative process, the prototypes has to be refined and correct according to the feedbacks received, and at last release a solution that perfectly suits to the need of the users. In order to produce and launch the final version of the service or product, designers can follow these methods <ref name="Design Council. Step 4 Deliver ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-4-deliver</ref> :		Finally, the last step in the Double Diamond model consists in implementing the idea. As it is an iterative process, the prototypes has to be refined and correct according to the feedbacks received, and at last release a solution that perfectly suits to the need of the users. In order to produce and launch the final version of the service or product, designers can follow these methods <ref name="Design Council. Step 4 Deliver ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-4-deliver</ref> :
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	*'''Methods banks''': it is about documenting and communicating the design methods in an organization, to avoid redundancy and improving efficiency in the design process. This tool can be use internally in the organization, or externally as well, to improve open innovation and to share opinions and feedbacks.		*'''Methods banks''': it is about documenting and communicating the design methods in an organization, to avoid redundancy and improving efficiency in the design process. This tool can be use internally in the organization, or externally as well, to improve open innovation and to share opinions and feedbacks.

	== Limitations ==		=='''Limitations'''==

	Double Diamond model can be adapted to many fields and levels of a business. In fact, it is a problem-solving framework that combines a holistic user-centered approach with a more rational and analytical research, which makes the model flexible and not only for designers.		Double Diamond model can be adapted to many fields and levels of a business. In fact, it is a problem-solving framework that combines a holistic user-centered approach with a more rational and analytical research, which makes the model flexible and not only for designers.
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	For example, the economic feasibility is not really considered in the creative process. In addition, the double diamond model doesn’t consider the specific roles of the team members inside the group, while the cooperation and relation within the group is really important to accomplish an efficient final goal.		For example, the economic feasibility is not really considered in the creative process. In addition, the double diamond model doesn’t consider the specific roles of the team members inside the group, while the cooperation and relation within the group is really important to accomplish an efficient final goal.

	== Annotated Bibliography ==		=='''Annotated Bibliography'''==

	https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond : the Design Council website provides a broad and deep understanding of the Double Diamond model. Going through the website, the users can find the history of the model, its meaning and its application. Indeed, it has been the main source of information and inspiration for this article.		https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond : the Design Council website provides a broad and deep understanding of the Double Diamond model. Going through the website, the users can find the history of the model, its meaning and its application. Indeed, it has been the main source of information and inspiration for this article.
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	Bason C. Leading Public Design: Discovering Human-Centred Governance. Bristol University Press, Policy Press; 1st edition, 2017. This book shows to the readers the the role of Design thinking in a complex environment, especially how it can bring to new and innovative solution. It explains the pillars of the design thinking approach, so the right mindset to work with the Double Diamond model.		Bason C. Leading Public Design: Discovering Human-Centred Governance. Bristol University Press, Policy Press; 1st edition, 2017. This book shows to the readers the the role of Design thinking in a complex environment, especially how it can bring to new and innovative solution. It explains the pillars of the design thinking approach, so the right mindset to work with the Double Diamond model.

	== References ==		=='''References'''==

	<references />		<references />

S206673: /* Limitations */

2021-02-28T14:19:06Z

Limitations

← Older revision		Revision as of 14:19, 28 February 2021
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	Double Diamond model can be adapted to many fields and levels of a business. In fact, it is a problem-solving framework that combines a holistic user-centered approach with a more rational and analytical research, which makes the model flexible and not only for designers.		Double Diamond model can be adapted to many fields and levels of a business. In fact, it is a problem-solving framework that combines a holistic user-centered approach with a more rational and analytical research, which makes the model flexible and not only for designers.
	Though, some aspects of a project are not included in this model but are actually important for the organization and the project’s success, so they need to be integrated through additional tools.		Though, some aspects of a project are not included in this model but are actually important for the organization and the project’s success, so they need to be integrated through additional tools.
			For example, the economic feasibility is not really considered in the creative process. In addition, the double diamond model doesn’t consider the specific roles of the team members inside the group, while the cooperation and relation within the group is really important to accomplish an efficient final goal.
	For example, ~~it is not considered a precise time schedule for the whole process or for the single activities and~~ the economic feasibility ~~as well~~ is not really considered in the creative process.

	In addition, the double diamond model doesn’t consider the specific roles of the team members inside the group, while the cooperation and relation within the group is really important to accomplish an efficient final goal.

	== Annotated Bibliography ==		== Annotated Bibliography ==

S206673: /* The Main Pillars */

2021-02-28T14:17:27Z

The Main Pillars

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	Before proceeding with the application of the model, there are three key principles to understand. The following points are in fact at the basis of the Double Diamond model, so to exploit and follow this process at its best they have to be known and respected <ref name=~~"https~~:~~//www.designcouncil.org.uk/news~~-~~opinion/double-diamond-universally-accepted-depiction-design-process~~. ">~~https~~:~~//www~~.~~designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process~~.</ref>.		Before proceeding with the application of the model, there are three key principles to understand. The following points are in fact at the basis of the Double Diamond model, so to exploit and follow this process at its best they have to be known and respected <ref name= Bason C. Leading Public Design: Discovering Human-Centred Governance. Bristol University Press, Policy Press; 1st edition, 2017> Bason C. Leading Public Design: Discovering Human-Centred Governance. Bristol University Press, Policy Press; 1st edition, 2017.</ref>.

	'''Framing and Reframing		'''Framing and Reframing

S206673: /* The Main Pillars */

2021-02-28T14:16:26Z

The Main Pillars

← Older revision		Revision as of 14:16, 28 February 2021
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	Before proceeding with the application of the model, there are three key principles to understand. The following points are in fact at the basis of the Double Diamond model, so to exploit and follow this process at its best they have to be known and respected.		Before proceeding with the application of the model, there are three key principles to understand. The following points are in fact at the basis of the Double Diamond model, so to exploit and follow this process at its best they have to be known and respected <ref name="https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process. ">https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process.</ref>.

	'''Framing and Reframing		'''Framing and Reframing

S206673: /* Annotated Bibliography */

2021-02-28T14:14:39Z

Annotated Bibliography

← Older revision		Revision as of 14:14, 28 February 2021
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	https://www.ideou.com/pages/design-thinking : the website of the online school IDEO U provides a wide knowledge on design thinking and design based approach, with the aim to help organizations to grow and innovate. The blog, the podcast and more in general the articles about design thinking are very useful to learn about this new project approach and how to apply it.		https://www.ideou.com/pages/design-thinking : the website of the online school IDEO U provides a wide knowledge on design thinking and design based approach, with the aim to help organizations to grow and innovate. The blog, the podcast and more in general the articles about design thinking are very useful to learn about this new project approach and how to apply it.

	~~Richard~~ Florida. The Rise of The Creative Class. Basic Books; 10th edition, 2012. In this book the author shows how our world is changing, moved by a new creative way that is involving not only the traditional creative class, such us designers, but every aspects of our society and every work position, from the lawyer to the manager. It is a very inspiring book that makes the reader realizing how new methods and new points of view are arising.		Florida R. The Rise of The Creative Class. Basic Books; 10th edition, 2012. In this book the author shows how our world is changing, moved by a new creative way that is involving not only the traditional creative class, such us designers, but every aspects of our society and every work position, from the lawyer to the manager. It is a very inspiring book that makes the reader realizing how new methods and new points of view are arising.

			Bason C. Leading Public Design: Discovering Human-Centred Governance. Bristol University Press, Policy Press; 1st edition, 2017. This book shows to the readers the the role of Design thinking in a complex environment, especially how it can bring to new and innovative solution. It explains the pillars of the design thinking approach, so the right mindset to work with the Double Diamond model.

	== References ==		== References ==

	<references />		<references />

S206673: /* Annotated Bibliography */

2021-02-28T13:59:04Z

Annotated Bibliography

← Older revision		Revision as of 13:59, 28 February 2021
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	== Annotated Bibliography ==		== Annotated Bibliography ==

	[https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond		https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond : the Design Council website provides a broad and deep understanding of the Double Diamond model. Going through the website, the users can find the history of the model, its meaning and its application. Indeed, it has been the main source of information and inspiration for this article.
	]

	[https://www.ideou.com/pages/design-thinking#:~~~:text=Design%20thinking%20is%20a%20human~~,~~services%2C%20processes%2C%20and%20organizations~~.		https://www.ideou.com/pages/design-thinking : the website of the online school IDEO U provides a wide knowledge on design thinking and design based approach, with the aim to help organizations to grow and innovate. The blog, the podcast and more in general the articles about design thinking are very useful to learn about this new project approach and how to apply it.
	]

	~~[https://medium~~.~~com/digital-experience-design/~~how~~-to-apply-~~a~~-design-thinking-hcd-ux-or-any-~~creative~~-process-~~from~~-scratch-b8786efbf812~~		Richard Florida. The Rise of The Creative Class. Basic Books; 10th edition, 2012. In this book the author shows how our world is changing, moved by a new creative way that is involving not only the traditional creative class, such us designers, but every aspects of our society and every work position, from the lawyer to the manager. It is a very inspiring book that makes the reader realizing how new methods and new points of view are arising.
	]

	~~[https://www~~.~~designcouncil.org.uk/news-opinion/design-methods-step-1-discover~~
	]

	~~[https://www.designcouncil.org.uk/news-opinion/design-~~methods~~-step-2-define~~
	]

	~~[https://www.designcouncil.org~~.~~uk/news-opinion/design-methods-step-3-develop~~
	]

	== References ==		== References ==

	<references />		<references />

S206673: /* The Process: the Four Phases */

2021-02-27T16:42:42Z

The Process: the Four Phases

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	===~~'''~~The Process: the Four Phases~~'''~~===		===The Process: the Four Phases===
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	===='''Define'''====		===='''Define'''====

	All the gathered data need to be interpreted and in this converging phase is important to find patterns and new linkages between them, with the objective to find an innovative insight, and finally align the users’ need with the business goals. Finally, define the “how might we” questions. These questions help the designers to focus on what are the tasks and the opportunities to solve in the next phase. The methods below are useful instruments to reach the final goal of this phase[https://www.designcouncil.org.uk/news-opinion/design-methods-step-2-define]:		All the gathered data need to be interpreted and in this converging phase is important to find patterns and new linkages between them, with the objective to find an innovative insight, and finally align the users’ need with the business goals. Finally, define the “how might we” questions. These questions help the designers to focus on what are the tasks and the opportunities to solve in the next phase. The methods below are useful instruments to reach the final goal of this phase <ref name="Design Council. Step 2 Define ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-2-define</ref> :

	*'''Focus groups''': this activity is about joining from six to ten persons together with a moderator that ask them precise questions or exercises and investigate about their ideas and reaction.		*'''Focus groups''': this activity is about joining from six to ten persons together with a moderator that ask them precise questions or exercises and investigate about their ideas and reaction.
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	The first step of the Solution space is the ideation phase. It is about generating alternative ideas to solve the how might we questions, evaluate them in terms of desirability, viability and feasibility and chose the most promising one. In this creative phase, designers have to express all their ideas between each other through brainstorming and brainwriting session. Then, the selected idea has to be designed and visualized.		The first step of the Solution space is the ideation phase. It is about generating alternative ideas to solve the how might we questions, evaluate them in terms of desirability, viability and feasibility and chose the most promising one. In this creative phase, designers have to express all their ideas between each other through brainstorming and brainwriting session. Then, the selected idea has to be designed and visualized.
	Here, designers can exploits the following methods[https://www.designcouncil.org.uk/news-opinion/design-methods-step-3-develop]:		Here, designers can exploits the following methods <ref name="Design Council. Step 3 Develop ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-3-develop</ref> :

	*'''Character profile''': designers should invent a profile of a user, defining a visual identity with pictures, describing its personality and lifestyle. The resulting person has to be as real as possible, so designers can better imagine how the problem and the solution will impact the user.		*'''Character profile''': designers should invent a profile of a user, defining a visual identity with pictures, describing its personality and lifestyle. The resulting person has to be as real as possible, so designers can better imagine how the problem and the solution will impact the user.
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	===='''Deliver'''====		===='''Deliver'''====

	Finally, the last step in the Double Diamond model consists in implementing the idea. As it is an iterative process, the prototypes has to be refined and correct according to the feedbacks received, and at last release a solution that perfectly suits to the need of the users. In order to produce and launch the final version of the service or product, designers can follow these methods[https://www.designcouncil.org.uk/news-opinion/design-methods-step-4-deliver]:		Finally, the last step in the Double Diamond model consists in implementing the idea. As it is an iterative process, the prototypes has to be refined and correct according to the feedbacks received, and at last release a solution that perfectly suits to the need of the users. In order to produce and launch the final version of the service or product, designers can follow these methods <ref name="Design Council. Step 4 Deliver ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-4-deliver</ref> :

	*'''Phasing''': test the final result on a growing number of users, starting with a small group and keep adding people. In this way, wherever errors occur, they won’t be experienced by every user but only by a small part. Thus, keep adjusting the product and testing it.		*'''Phasing''': test the final result on a growing number of users, starting with a small group and keep adding people. In this way, wherever errors occur, they won’t be experienced by every user but only by a small part. Thus, keep adjusting the product and testing it.

S206673: /* Discover */

2021-02-27T16:39:06Z

Discover

← Older revision		Revision as of 16:39, 27 February 2021
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	===='''Discover'''====		===='''Discover'''====

	The first diverging step in the Double Diamond process starts from the users and their needs. Designers need to understand the different user categories, empathizing with them through interviews and observations, conducting both desk and field researches and finally classify the people’s desires. Indeed, it can be also considered as the research phase of a project. In a practical point of view, the Design Council provides useful advices to conduct this phase[https://www.designcouncil.org.uk/news-opinion/design-methods-step-1-discover]:		The first diverging step in the Double Diamond process starts from the users and their needs. Designers need to understand the different user categories, empathizing with them through interviews and observations, conducting both desk and field researches and finally classify the people’s desires. Indeed, it can be also considered as the research phase of a project. In a practical point of view, the Design Council provides useful advices to conduct this phase <ref name="Design Council. Step 1 Discover ">https://www.designcouncil.org.uk/news-opinion/design-methods-step-1-discover</ref> :

	*'''Create a project space''': find a dedicated project zone, where people feel comfortable to work in and where all the materials and information needed can be collected. The environment needs to be polish, but without worrying in being a perfectionist when presenting the work, as it is more likely to receive constructive comments on a work in progress then in a work that looks already finished.		*'''Create a project space''': find a dedicated project zone, where people feel comfortable to work in and where all the materials and information needed can be collected. The environment needs to be polish, but without worrying in being a perfectionist when presenting the work, as it is more likely to receive constructive comments on a work in progress then in a work that looks already finished.
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	*'''Secondary research''': a research on the general context is useful to understand how external factors could influence users’ mind. This step could be accomplished through a desk research, online or through books, and through tools such as PEST analysis.		*'''Secondary research''': a research on the general context is useful to understand how external factors could influence users’ mind. This step could be accomplished through a desk research, online or through books, and through tools such as PEST analysis.
	*'''Hopes and fears''': in order to create a unified and efficient team, Design Council suggests to set expectations and express personal hopes and fears regarding the project, then share them with the team and discuss the outcomes.		*'''Hopes and fears''': in order to create a unified and efficient team, Design Council suggests to set expectations and express personal hopes and fears regarding the project, then share them with the team and discuss the outcomes.


	===='''Define'''====		===='''Define'''====

S206673: /* The Model: Double Diamond */

2021-02-27T16:37:13Z

The Model: Double Diamond

← Older revision		Revision as of 16:37, 27 February 2021
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	[[File:doublediamond.png\|400px\|thumb\|right\|Visualisation of the Double Diamond by the British Design Council. Source:https://uxdesign.cc/beyond-the-double-diamond-thinking-about-a-better-design-process-model-de4fdb902cf]]		[[File:doublediamond.png\|400px\|thumb\|right\|Visualisation of the Double Diamond by the British Design Council. Source:https://uxdesign.cc/beyond-the-double-diamond-thinking-about-a-better-design-process-model-de4fdb902cf]]
	The Double Diamond model, known also as the 4D model, was developed by the British Design Council in 2004. The model was born to increase the awareness and to promote the value of "design management" as a discipline, and more in general to spread the design strategy approach in the project management field. As a matter of fact, design approach was not widely considered for coping with complex projects, due to the lack of a concrete model to follow and to a poor visibility. This issue inspired Richard Eisermann, Director of Design and Innovation at the Design Council, who decided to gather all the techniques and methods used at the Design Council and then create a framework with them, finding a common path. Jonathan Ball, a strategist of Eisermann's team, remembers the beginning of the process with this words <ref name="https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process. "></ref>:		The Double Diamond model, known also as the 4D model, was developed by the British Design Council in 2004. The model was born to increase the awareness and to promote the value of "design management" as a discipline, and more in general to spread the design strategy approach in the project management field. As a matter of fact, design approach was not widely considered for coping with complex projects, due to the lack of a concrete model to follow and to a poor visibility. This issue inspired Richard Eisermann, Director of Design and Innovation at the Design Council, who decided to gather all the techniques and methods used at the Design Council and then create a framework with them, finding a common path. Jonathan Ball, a strategist of Eisermann's team, remembers the beginning of the process with this words <ref name="https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process. ">https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process.</ref>:

	“''As Richard got his feet under the table, he was excited to see the new work at Design Council and the breadth of challenges that were being addressed. He realized that Design Council talked about process – the design process – but wasn't explicit about how this process was defined''.”		“''As Richard got his feet under the table, he was excited to see the new work at Design Council and the breadth of challenges that were being addressed. He realized that Design Council talked about process – the design process – but wasn't explicit about how this process was defined''.”

S206673: /* Application */

2021-02-27T16:35:43Z

Application

← Older revision		Revision as of 16:35, 27 February 2021
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	The Double Diamond model offers a guideline for building a project, dealing with its complexity and pursuing an innovative solution to an existing problem. This final goal is reached by exploiting a "think out of the box" mindset, through which designers find innovative solution disrupting traditional patterns of thinking, exploring new paths and discovering unseen territories.		The Double Diamond model offers a guideline for building a project, dealing with its complexity and pursuing an innovative solution to an existing problem. This final goal is reached by exploiting a "think out of the box" mindset, through which designers find innovative solution disrupting traditional patterns of thinking, exploring new paths and discovering unseen territories.
	It is a flexible and versatile model, so it can be adapted in many situation and projects. As a matter of fact, the Design Council brings some example on how it can be used <ref name="https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process. "></ref>:		It is a flexible and versatile model, so it can be adapted in many situation and projects. As a matter of fact, the Design Council brings some example on how it can be used <ref name="https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process.">https://www.designcouncil.org.uk/news-opinion/double-diamond-universally-accepted-depiction-design-process..</ref>:
	*to start with the assessment of project type and to understand the right way to face the specific challenge		*to start with the assessment of project type and to understand the right way to face the specific challenge