Design thinking - Revision history

Tkokotas at 16:56, 16 November 2018

2018-11-16T16:56:51Z

← Older revision		Revision as of 16:56, 16 November 2018
Line 1:		Line 1:
	''Developed by Julia ~~Hoesel~~''		''Developed by Julia Hösel''

Tkokotas at 16:56, 16 November 2018

2018-11-16T16:56:16Z

← Older revision		Revision as of 16:56, 16 November 2018
Line 1:		Line 1:
			''Developed by Julia Hoesel''


	==Abstract==		==Abstract==
	Due to the global financial and economic crisis, '''Design Thinking''' is seen as a key competitive competency for companies to compete in markets. The challenge is to become more innovative in products, services, processes and business management. <ref name=Interview></ref> Nowadays, Design Thinking as the idea itself is not new anymore, but the significance of a novel process in Project Management is consistently growing. It is understood as an approach to implement creativity into problem-solving areas and develop new ideas. To address problems, a combination of creative techniques and the consideration of business factors such as the inclusion of [http://apppm.man.dtu.dk/index.php/Stakeholder_Management stakeholders] and the conversion capability of the idea into the company are used. <ref>Johansson-Sköldberg, U.; Woodilla, J.; Çetinkaya, M.(2013): ''Design Thinking: Past, Present and Possible Futures.'' Volume 22, Issue 2</ref> Known companies such as Apple<ref> Thomke, S.H.; Feinberg, B. (2009): ''Design Thinking and Innovation at Apple.'' Harvard Business School Case 609-066</ref> BMW, SAP and Google apply this method within their processes.		Due to the global financial and economic crisis, '''Design Thinking''' is seen as a key competitive competency for companies to compete in markets. The challenge is to become more innovative in products, services, processes and business management. <ref name=Interview></ref> Nowadays, Design Thinking as the idea itself is not new anymore, but the significance of a novel process in Project Management is consistently growing. It is understood as an approach to implement creativity into problem-solving areas and develop new ideas. To address problems, a combination of creative techniques and the consideration of business factors such as the inclusion of [http://apppm.man.dtu.dk/index.php/Stakeholder_Management stakeholders] and the conversion capability of the idea into the company are used. <ref>Johansson-Sköldberg, U.; Woodilla, J.; Çetinkaya, M.(2013): ''Design Thinking: Past, Present and Possible Futures.'' Volume 22, Issue 2</ref> Known companies such as Apple<ref> Thomke, S.H.; Feinberg, B. (2009): ''Design Thinking and Innovation at Apple.'' Harvard Business School Case 609-066</ref> BMW, SAP and Google apply this method within their processes.

S172365: /* The Design Thinking Process */

2018-02-23T13:27:37Z

The Design Thinking Process

← Older revision		Revision as of 13:27, 23 February 2018
Line 13:		Line 13:

	==The Design Thinking Process==		==The Design Thinking Process==
	[[File:PictureZ.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> ~~own~~ </ref>]]		[[File:PictureZ.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Personal creation</ref>]]

	In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>

S172365: /* The Design Thinking Process */

2018-02-23T13:22:02Z

The Design Thinking Process

← Older revision		Revision as of 13:22, 23 February 2018
Line 13:		Line 13:

	==The Design Thinking Process==		==The Design Thinking Process==
	[[File:~~Picture1~~.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> own </ref>]]		[[File:PictureZ.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> own </ref>]]

	In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>

S172365: /* The Design Thinking Process */

2018-02-23T13:21:28Z

The Design Thinking Process

← Older revision		Revision as of 13:21, 23 February 2018
Line 13:		Line 13:

	==The Design Thinking Process==		==The Design Thinking Process==
	[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> ~~Crus, T. (2013): ''Put the user in the center and save time with Design Thinking''; Tania Cruz Management; http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018~~</ref>]]		[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> own </ref>]]

	In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>

S172365: /* The Design Thinking Process */

2018-02-23T12:44:09Z

The Design Thinking Process

← Older revision		Revision as of 12:44, 23 February 2018
Line 15:		Line 15:
	[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Crus, T. (2013): ''Put the user in the center and save time with Design Thinking''; Tania Cruz Management; http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]		[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Crus, T. (2013): ''Put the user in the center and save time with Design Thinking''; Tania Cruz Management; http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]

	1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		In 1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. In 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>

	The basic principles of Design Thinking:		The basic principles of Design Thinking:

S172365: /* Design Thinking within Project Management */

2018-02-23T11:00:12Z

Design Thinking within Project Management

← Older revision		Revision as of 11:00, 23 February 2018
Line 52:		Line 52:

	==Design Thinking within Project Management==		==Design Thinking within Project Management==
	Design Thinking brings a relatively new philosophy into Project Management to deal with new challenges on the market. Generally, including Design Thinking especially during the ~~problem definition~~ phase as well as in synthesizing new solutions is beneficial. This implies the concept stage of the project life-cycle together with preliminary design and planning activities.<ref name=PMandDT></ref> The three main fields can be identified: exploration, stakeholder involvement and strategizing.		Design Thinking brings a relatively new philosophy into Project Management to deal with new challenges on the market. Generally, including Design Thinking especially during the initiating phase as well as in synthesizing new solutions is beneficial. This implies the concept stage of the project life-cycle together with preliminary design and planning activities.<ref name=PMandDT></ref> The three main fields can be identified: exploration, stakeholder involvement and strategizing.

	Design Thinking perfectly suits projects with high uncertainty and ambiguity due to its characteristics. At the beginning of the project, the final solution is not known. First, the situation needs to be analyzed and a problem statement needs to be defined. Then, many solutions are collected and the project manager can test selected ones effectively. The project manager and the project team learn continuously about the situation by moving iteratively between the several steps.<ref name=DesignProject></ref>		Design Thinking perfectly suits projects with high uncertainty and ambiguity due to its characteristics. At the beginning of the project, the final solution is not known. First, the situation needs to be analyzed and a problem statement needs to be defined. Then, many solutions are collected and the project manager can test selected ones effectively. The project manager and the project team learn continuously about the situation by moving iteratively between the several steps.<ref name=DesignProject></ref>

S172365: /* The Design Thinking Process */

2018-02-23T10:57:25Z

The Design Thinking Process

← Older revision		Revision as of 10:57, 23 February 2018
Line 30:		Line 30:

	An other special feature is given by the ''iterative nature'' of Design Thinking. The process is more flexible and does not need to be passed sequentially which allows constant interaction and learning. Usually, the next step can only be determined as soon as the outcomes of the previous step are available. In order to gain the deepest insights into customer's behaviour, needs and requirements, it might be helpful in many cases to use the outcomes of later stages for an earlier one. Therefore, it is allowed to jump between the phases, run them simultaneously and repeat them.<ref name=DesignFoundation> </ref>		An other special feature is given by the ''iterative nature'' of Design Thinking. The process is more flexible and does not need to be passed sequentially which allows constant interaction and learning. Usually, the next step can only be determined as soon as the outcomes of the previous step are available. In order to gain the deepest insights into customer's behaviour, needs and requirements, it might be helpful in many cases to use the outcomes of later stages for an earlier one. Therefore, it is allowed to jump between the phases, run them simultaneously and repeat them.<ref name=DesignFoundation> </ref>

			The next section describes the 5 phases the Design Thinking imlies.

	===Empathize===		===Empathize===

S172365: /* The Design Thinking Process */

2018-02-23T10:24:11Z

The Design Thinking Process

← Older revision		Revision as of 10:24, 23 February 2018
Line 13:		Line 13:

	==The Design Thinking Process==		==The Design Thinking Process==
	[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Crus, T. (2013): ''Put the user in the center and save time with Design Thinking'' http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]		[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Crus, T. (2013): ''Put the user in the center and save time with Design Thinking''; Tania Cruz Management; http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]

	1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>

S172365: /* The Design Thinking Process */

2018-02-23T10:09:41Z

The Design Thinking Process

← Older revision		Revision as of 10:09, 23 February 2018
Line 13:		Line 13:

	==The Design Thinking Process==		==The Design Thinking Process==
	[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]		[[File:Picture1.png‎\|thumb\|right\|400px\|Figure 2: Design Thinking Process <ref> Crus, T. (2013): ''Put the user in the center and save time with Design Thinking'' http://taniacruz.com/save-time-with-design-thinking/ Last access 15.02.2018</ref>]]

	1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>		1969, Herbert A. Simon first brought up the idea of design as a way of thinking in his book with the title ‘Sciences of the Artificial’ and laid the basis within a 7-step process. 1990 the process of Design Thinking was developed by the design school of Stanford based on the primary one and the design and innovation company IDEO was established to communicate it to the market. <ref name=DesignFoundation> [https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history ''Design Thinking: Get a Quick Overview of the History''] website of International Design Foundation. Last access on 5.Feb </ref> This approach consists of 5-coordinated phases where the focus is on customers' benefit, well-being and needs.<ref name=Bootcamp>Plattner, H., ''bootcamp bootleg''; Institute of Design at Stanford</ref>