Design Thinking - Revision history

Mercedes Hachmann: /* Development and Relevance of the Method */

2019-03-03T11:31:25Z

Development and Relevance of the Method

← Older revision		Revision as of 11:31, 3 March 2019
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	As the method of design thinking includes as its first step the focus on the consumer/ target group, it ensures that the people who are actually affected are considered and their mindsets captured, to their needs can be catered for optimally. It makes it also possible to paint a realistic picture of the opportunities and possibilities based on thes people.		As the method of design thinking includes as its first step the focus on the consumer/ target group, it ensures that the people who are actually affected are considered and their mindsets captured, to their needs can be catered for optimally. It makes it also possible to paint a realistic picture of the opportunities and possibilities based on thes people.
	<ref>https://www.ideou.com/blogs/inspiration/what-is-design-thinking</ref>		<ref>https://www.ideou.com/blogs/inspiration/what-is-design-thinking IDEO, who invented Design Thinking, describe its application</ref>

	=The Method=		=The Method=

Mercedes Hachmann: /* Development and Relevance of the Method */

2019-03-03T11:30:23Z

Development and Relevance of the Method

← Older revision		Revision as of 11:30, 3 March 2019
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	Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.		Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.

	The PMI recognizes the relevance of design thinking too. In their Conference Paper<ref>https://www.pmi.org/learning/library/design-thinking-project-mind-mapping-6602</ref>, Turner & Croy write that many of the products we are surrounded by today "would not have been introduced without the process of design thinking". Historically, as mentioned above, Project Management was carried out without design - a momentous example is the Maginot Line, which was very successfull as a project to arm the french-german border section - but had some, in hindsight, rather obvious design flaws. On the other hand, throughout history, there were great designers like Leonardo DaVinci, who could have initiated great changes, but did not realise their inventions. So both project leadership without design and design without project leadership do not lead to successfull outcomes - their combination, however, does.		The PMI recognizes the relevance of design thinking too. In their Conference Paper<ref>https://www.pmi.org/learning/library/design-thinking-project-mind-mapping-6602 A PMI conference paper describing the relevance of design thinking with examples for the applicability of each of the steps</ref>, Turner & Croy write that many of the products we are surrounded by today "would not have been introduced without the process of design thinking". Historically, as mentioned above, Project Management was carried out without design - a momentous example is the Maginot Line, which was very successfull as a project to arm the french-german border section - but had some, in hindsight, rather obvious design flaws. On the other hand, throughout history, there were great designers like Leonardo DaVinci, who could have initiated great changes, but did not realise their inventions. So both project leadership without design and design without project leadership do not lead to successfull outcomes - their combination, however, does.



	So when some designers merged there companies to form the design- and innovation agency IDEO, their different approach to design was the secret to their success. Fist called 'interaction design', design thinking became popularized fast. IDEO who have also been offering Seminars on the topic since their foundation in 1991. The design teams within IDEO are teams of inventors from diverse backgrounds, who take up design projects from various kinds of industries; they research the goal or given problem, apply the method of design thinking - as described below - and develop an effective and on-the-point solution. The computer mouse we use today is one of their many successful inventions.		So when some designers merged there companies to form the design- and innovation agency IDEO, their different approach to design was the secret to their success. Fist called 'interaction design', design thinking became popularized fast. IDEO who have also been offering Seminars on the topic since their foundation in 1991. The design teams within IDEO are teams of inventors from diverse backgrounds, who take up design projects from various kinds of industries; they research the goal or given problem, apply the method of design thinking - as described below - and develop an effective and on-the-point solution. The computer mouse we use today is one of their many successful inventions.
	<ref>https://www.ideou.com/pages/design-thinking</ref>		<ref>https://www.ideou.com/pages/design-thinking The description of Design Thinking by the company who invented it</ref>

	Nowadays, Design Thinking is taught in numerous university courses as part of the management and communication curriculum.		Nowadays, Design Thinking is taught in numerous university courses as part of the management and communication curriculum.
	Also, there are many companies who attribute their success to this method, like for example Airbnb, who after a reevaluation and redesign project hit the market big, after being just a small company, as the Project leader of their revival states in an interview <ref>https://www.forbes.com/sites/emilyjoffrion/2018/07/09/the-designer-who-changed-airbnbs-entire-strategy/</ref>.		Also, there are many companies who attribute their success to this method, like for example Airbnb, who after a reevaluation and redesign project hit the market big, after being just a small company, as the Project leader of their revival states in an interview <ref>https://www.forbes.com/sites/emilyjoffrion/2018/07/09/the-designer-who-changed-airbnbs-entire-strategy/ An interview with AirBnB on how they benefited from the Design Thinking Method</ref>.

Mercedes Hachmann: /* Development and Relevance of the Method */

2019-03-03T11:27:49Z

Development and Relevance of the Method

← Older revision		Revision as of 11:27, 3 March 2019
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	=Development and Relevance of the Method=		=Development and Relevance of the Method=

	As Stefan Link describes in his Article <ref>https://medium.com/swlh/project-management-3-0-why-design-thinking-is-the-next-gen-5be78e509103 ~~\|title:~~Article describing the history of project management and how Design Thinking is a logical development of our modern times</ref>, historicaly, Project management used the waterfall method. In that, a project is decided upon and planning only dedicated to the running of the project, not the design of the goals.		As Stefan Link describes in his Article <ref>https://medium.com/swlh/project-management-3-0-why-design-thinking-is-the-next-gen-5be78e509103 Article describing the history of project management and how Design Thinking is a logical development of our modern times</ref>, historicaly, Project management used the waterfall method. In that, a project is decided upon and planning only dedicated to the running of the project, not the design of the goals.
	With the advance of computarization and mechanazation, projects were starting to get reviewed and steadily improved. The philosophy was an imporovement of and building on the waterfall method, in that it still started out with a set goal but then tried to match it better to real life.		With the advance of computarization and mechanazation, projects were starting to get reviewed and steadily improved. The philosophy was an imporovement of and building on the waterfall method, in that it still started out with a set goal but then tried to match it better to real life.
	Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.		Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.

Mercedes Hachmann: /* Development and Relevance of the Method */

2019-03-03T11:27:28Z

Development and Relevance of the Method

← Older revision		Revision as of 11:27, 3 March 2019
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	=Development and Relevance of the Method=		=Development and Relevance of the Method=

	As Stefan Link describes in his Article <ref>https://medium.com/swlh/project-management-3-0-why-design-thinking-is-the-next-gen-5be78e509103</ref>, historicaly, Project management used the waterfall method. In that, a project is decided upon and planning only dedicated to the running of the project, not the design of the goals.		As Stefan Link describes in his Article <ref>https://medium.com/swlh/project-management-3-0-why-design-thinking-is-the-next-gen-5be78e509103 \|title:Article describing the history of project management and how Design Thinking is a logical development of our modern times</ref>, historicaly, Project management used the waterfall method. In that, a project is decided upon and planning only dedicated to the running of the project, not the design of the goals.
	With the advance of computarization and mechanazation, projects were starting to get reviewed and steadily improved. The philosophy was an imporovement of and building on the waterfall method, in that it still started out with a set goal but then tried to match it better to real life.		With the advance of computarization and mechanazation, projects were starting to get reviewed and steadily improved. The philosophy was an imporovement of and building on the waterfall method, in that it still started out with a set goal but then tried to match it better to real life.
	Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.		Nowadays, with a society and industry which is highly computarized and mobile, a different approach has shown great success: Design Thinking. In Design Thinking, a segnificant planning effort is put into optimizing the project right from the beginning to all stakeholders needs. This fits our modern society perfectly, as with modern media everyone wants to be in the center of attention and expects a tailored experience - which design thinking is able to supply.

Mercedes Hachmann: /* Examples */

2019-03-03T11:21:49Z

Examples

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 Through the application of the design thinking method, the product was tailored to the customer from the beginning on. As in this case, the target audience is quite different and has different goals and preferences than the companies board, it was important that the project managers considered both sides and included their opinions in the design process, to fulfil their own goal of a successful launch of the new brand.
 =References=
 <references/>

Mercedes Hachmann: /* Project Management */

2019-03-03T10:56:41Z

Project Management

← Older revision		Revision as of 10:56, 3 March 2019
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	===Project Management===		===Project Management===

	Setting: Two make up companies merge and a project team is set up to improve customer perception of the new brand, which is trying targeting a young audience.		Setting: Two make up companies merge and a project team is set up to improve customer perception of the new brand to help its launch, which is trying targeting a young audience.

	Actions:		Actions:
	# The team will both research the current perception of the two brands (who buys it, why do they choose it, which articles sell better than others within the brands range?) and their products as hold meetings with the new board to properly understand the goals of the newly merged company and how they ~~whish~~ to be ~~percieved~~ (here: attractive to young people)		# The team will both research the current perception of the two brands (who buys it, why do they choose it, which articles sell better than others within the brands range?) and their products as hold meetings with the new board to properly understand the goals of the newly merged company and how they wish to be perceived (here: attractive to young people)
	# The team discusses the input and defines project goals, e.g. offering low price products with a wide range of colours, focus on ~~nailpolish~~ vs. offering a wide range of products as before, marketing campaign focussing on young people in party environment. This is brought for review to the companies board, to check whether that really is the part of the market the brand is going for, and then brought through polls on online platforms or questioning in shops to the ~~costumer~~ to check their response.		# The team discusses the input and defines project goals, e.g. offering low price products with a wide range of colours, focus on nail polish vs. offering a wide range of products as before, marketing campaign focussing on young people in a party environment. This is brought for review to the companies board, to check whether that really is the part of the market the brand is going for.
	# ~~Next~~, the ~~concrete idea~~ is ~~developed~~, the		# Next, the idea is further developed, the new product range defined, details worked out and a marketing campaign drawn up. Details include eg a new creative naming scheme for the colours to distinguish from other brands. These Ideas are and then brought through polls on online platforms or questioning in shops to the customer to check their response - is the target audience of young girls attracted to party pictures? Are they interested in a new brand of nail polish with fun colour names?
			# If the last points have met approvement, prototypes are produced and introduced to a selected tester group from the target audience. Did they like the product? Do they agree with the colour naming? Do they eg like the idea of producing bottles in fruit shapes matching the colour or does that maybe make the nail polish more difficult to use? Although, it might be a buying argument and therefore be still worth the extra production cost?
			# Produce the actual product, conduct photo shoots and launch the marketing campaign.

			How Design Thinking improved the process:

			Through the application of the design thinking method, the product was tailored to the customer from the beginning on. As in this case, the target audience is quite different and has different goals and preferences than the companies board, it was important that the project managers considered both sides and included their opinions in the design process, to fulfil their own goal of a successful launch of the new brand.

	=References=		=References=
	<references/>		<references/>

Mercedes Hachmann: /* Project Management */

2019-03-03T10:43:10Z

Project Management

← Older revision		Revision as of 10:43, 3 March 2019
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	===Project Management===		===Project Management===

	Setting: Two companies merge and a project team is set up to improve customer perception of the new brand.		Setting: Two make up companies merge and a project team is set up to improve customer perception of the new brand, which is trying targeting a young audience.

	Actions: The team will both research the current perception of the two brands and their products as hold meetings with the new board to properly understand the goals of the newly merged company and how they whish to be percieved.		Actions:
			# The team will both research the current perception of the two brands (who buys it, why do they choose it, which articles sell better than others within the brands range?) and their products as hold meetings with the new board to properly understand the goals of the newly merged company and how they whish to be percieved (here: attractive to young people)
			# The team discusses the input and defines project goals, e.g. offering low price products with a wide range of colours, focus on nailpolish vs. offering a wide range of products as before, marketing campaign focussing on young people in party environment. This is brought for review to the companies board, to check whether that really is the part of the market the brand is going for, and then brought through polls on online platforms or questioning in shops to the costumer to check their response.
			# Next, the concrete idea is developed, the

	=References=		=References=
	<references/>		<references/>

Mercedes Hachmann: /* Examples */

2019-03-03T10:34:14Z

Examples

← Older revision		Revision as of 10:34, 3 March 2019
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	=Examples=		=Examples=

	To better illustrate how the Method can be applied in Project, Program and Portfolio Management, some examples shall be given:		To better illustrate how the Method can be applied in Project, Program and Portfolio Management, some examples shall be given:

			===Project Management===

			Setting: Two companies merge and a project team is set up to improve customer perception of the new brand.

			Actions: The team will both research the current perception of the two brands and their products as hold meetings with the new board to properly understand the goals of the newly merged company and how they whish to be percieved.

	=References=		=References=
	<references/>		<references/>

Mercedes Hachmann: /* The Method */

2019-03-03T09:46:43Z

The Method

← Older revision		Revision as of 09:46, 3 March 2019
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	The Process of design thinking is usually described as having five steps. Here, both a description of the steps and possible questions for inspiration in each step are given to ease the application of the method. This desciption shall be more generaly, to be applicable to more situations; while the examples below will illustrate further, how Design Thinking can be applied in Project / Program / Portfolio Management		The Process of design thinking is usually described as having five steps. Here, both a description of the steps and possible questions for inspiration in each step are given to ease the application of the method. This desciption shall be more generaly, to be applicable to more situations; while the examples below will illustrate further, how Design Thinking can be applied in Project / Program / Portfolio Management

	Design thinking can both e applied by a single person like a project manager, or by a team of people. For optimal creativeness and a well-rounded solution, a team is composed of people with various backgrounds, as they will be able to provide input from different viewpoints and will be able to contribute more aspects to the solution.		Design thinking can both be applied by a single person like a project manager, or by a team of people. For optimal creativeness and a well-rounded solution, a team is composed of people with various backgrounds, as they will be able to provide input from different viewpoints and will be able to contribute more aspects to the solution.

	===1. Empathise===		===1. Empathise===

Mercedes Hachmann: /* The Method */

2019-03-03T09:46:18Z

The Method

← Older revision		Revision as of 09:46, 3 March 2019
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	=The Method=		=The Method=
	The Process of design thinking is usually described as having five steps. Here, both a description of the steps and possible questions for inspiration in each step are given to ease the application of the method. This desciption shall be more ~~general~~ to be applicable to more situations; the examples ~~further~~ below will illustrate further, how Design Thinking can be applied in Project / Program / Portfolio Management		The Process of design thinking is usually described as having five steps. Here, both a description of the steps and possible questions for inspiration in each step are given to ease the application of the method. This desciption shall be more generaly, to be applicable to more situations; while the examples below will illustrate further, how Design Thinking can be applied in Project / Program / Portfolio Management

	Design thinking can both e applied by a single person like a project manager, or by a team of people. For optimal creativeness and a well-rounded solution, a team is composed of people with various backgrounds, as they will be able to provide input from different viewpoints and will be able to contribute more aspects to the solution.		Design thinking can both e applied by a single person like a project manager, or by a team of people. For optimal creativeness and a well-rounded solution, a team is composed of people with various backgrounds, as they will be able to provide input from different viewpoints and will be able to contribute more aspects to the solution.